Blogging can be an isolating industry. After all, we generally work alone at our computers. Often at strange times of day. Then there comes the time when you know a post or project would work better if you were working collaboratively. But how do you find those people to work with? Not everyone has blogging friends, so how do you do it?
Reaching Out To Other Bloggers Effectively
Read Their Blog
This is number one on the list because you must do it. If you don’t read the blog then there’s no point in reaching out to the blogger. You have to know what they blog about, why they might be interested in working with you and generally be familiar with them before you do anything else.
That email you’re composing is not meant to read like a hard-core sales pitch. You are writing it to a human. Keep that in mind.
Realise It May Not Suit…At This Time
A no isn’t always a no. It may just be a “not right now”. The blogger you’ve reached out to may have other immediate blogging goals, or be too busy in their personal life for another project right now.
This goes hand in hand with the one above. Sometimes the answer is no. Sometimes you won’t know why. Maybe you won’t even get a reply (in which case, the answer is a no). To borrow from Wil Wheaton, don’t be a dick. Actually, that goes for life, not just blogging.
Don’t Ask If…
- you’ve never interacted with the blogger before
- there’s nothing in it for them
This is the most important one of all. Blogging is a small industry. Contacting other bloggers for a get rick quick scheme or multi level marketing (even if you’ve done due diligence and truly believe in it) will likely get you ignored. And ruin your reputation in the industry.
What are your tips for reaching out to other bloggers?