I’ll freely admit that sales type functions are not my forte. I have tried to read up on this recently and learn at bit more, but it seems that every article tells me that people don’t buy what I’m selling, they buy how it makes them feel.
And that’s the way it is. No ifs, ands or buts.
Because of this, I have largely given up reading sales and marketing articles. That’s not how I buy.
For those who are going to play devils advocate, let me head you off here: I’m not saying I have never and will never buy something for how it makes me feel. I’m saying that the largest proportion of my purchasing choices are done by conscious choice.
Take my article at Modern Mummy Mayhem on the latest iPhone as an example. I do love my Apple products, but only because I dislike Microsoft more & don’t have the enthusiasm to delve deeper into the Linux world. Yes, it’s cool that a new phone has come out, but no, I’m not going to be first in line to buy it. I want to see how it goes after a little while on the market, I want the errors and faults to be known and fixed by the time I buy it.
Surely I can’t be the only person who buys this way? Is there a name for people like me?
Why do you make a purchase? Please tell me I’m not the only person who thinks rather than feels before a purchase!