One of the most common questions and Facebook group posts from new bloggers often seem to be those who are very unsure of what is good, what they’re allowed to do, and what is “normal”.
Don’t get me wrong, asking questions in supportive forums is a fantastic way to learn. I know it’s a terrible cliche, but there is no such thing a stupid question. This isn’t a traditional or overly regulated industry – asking questions is a form of digital apprenticeship and I highly encourage it.
But, there’s always a but… one part of this knowledge seems to always be left out.
The Number One Lesson You MUST Learn As A Blogger:
Here’s the thing, new bloggers: You are now working for yourself.
You are not beholden to rules from your employer, your family, your friends or anyone else.
Your considerations are now: what your audience needs from you and what the market will bear. That’s pretty much it.
Lets take an example based on sponsored posts:
- Blogger A gets 10,000 unique views per month and charges $400 per sponsored post.
- Brand B tells Blogger A that 10,000 unique views isn’t much in their book and they would only pay them $50 per sponsored post.
- But, if Blogger A was signed with (for example) The Remarkables Group (back when they did this kind of work), they would be on at least $1500 per post.
This is just a vague example; the only ‘real’ information in it is at the link I’ve included.
I’ve written it out to demonstrate that even for experienced bloggers, it’s hard to know where you stand. It’s even harder as a new blogger. SO FREAKING HARD. Heck, even experienced bloggers wonder about this stuff – it’s the type of question you’ll probably always be thinking about now.
When you start, you have no idea what a “good” anything is. What are good unique views? How many comments should I get on each post?
I know it sucks but good is relative. Some people hear about other blogs that get tons of comments, but theirs get few.
If you really don’t know where to start, start wherever you like. Because that’s better than not starting.
If you’ve been reviewing products for free but want to stop, then stop. Tell brands that your fee is this, or that. See how the market responds. Set your rate depending on the brand. Try a few different rates to find your sweet spot. Review your rate regularly to make sure it’s in line with others.
This is your permission slip to go for your blogging goals.
Remember what I wrote up the top?
You are now working for yourself.
There is no boss to say “as of this date, you now ask for this”. You have to make those decisions yourself.
It’s not rude.
It’s not wrong to ask for more money.
It’s not personal if you choose not to work with a brand that you’ve worked with before.
So ask those questions. Learn from other bloggers. See what others are doing.
But then analyse how it works for you and make your own decision.
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