Three Letters for Bloggers

Something that came up a few times over the weekend at #pbevent was that many bloggers (especially new or small bloggers) aren’t really sure how talk to brands or companies. How to ask for more money. How to say thanks, but no thanks. How to cold-call (or cold-email).
Three Letters for Bloggers - Templates for working with Brands


Having done this a bit in my time (not for blogging specifically, but for jobs and in my jobs) I’ve written a couple of templates.

You can use these and customise them as you see fit. I hope this makes that the business side of blogging easier for you.

Somewhat obvious points to make – the parts in CAPS should be replaced with the details that are relevant to the situation! My notes are in italics.


Cold Call/Email

Hello BRAND (NAME of contact person if you have one),

I’m NAME, the owner of BLOG NAME – BLOG TAGLINE.

I have been an admirer of BRAND/COMPANY for some time now and would like to promote your brand by REVIEWING/WORKING WITH YOU/OTHER PROPOSAL on my blog.

Explain why they should work with you – what are the benefits for them?

I hope that you would consider working with me to promote ITEM/SERVICE to my readers. Links to my Blog & Social Media sites are below (mine are in my signature).

Have a wonderful day!

Kind regards,



More Money

Dear NAME,

Thank you for the opportunity to work with BRAND/COMPANY.

I appreciate your interest in BLOG NAME – we/I are a proud to maintain a site of high quality content that resonates with our/my readers.

I would love to work with BRAND/COMPANY. I think this CAMPAIGN/POST would benefit my readers by INSERT REASON and provide great exposure/OTHER REASON for BRAND/COMPANY.

I have attached my current FEE SCHEDULE/MEDIA KIT for your perusal. Please note that SPONSORING/WORKING WITH ME includes promotion on all my social media channels, which read NUMBER OF READERS. Can substitute this for other selling point e.g. engaged readers.

As per the attached FEE SCHEDULE/MEDIA KIT, for this CAMPAIGN/POST my rate is $three gazillion dollars.

I look forward to working with you and BRAND/COMPANY.

Please don’t hesitate to contact me on PHONE/EMAIL if you have any questions.

Have a great day.

Kind regards,



Thanks, but no thanks

Dear NAME,

Thank you for the opportunity to work with BRAND/COMPANY.

I appreciate your interest in BLOG NAME – we/I are a proud to maintain a site of high quality content that resonates with our/my readers.


BLOG NAME loves to work with brands that provide value to my/our readers and to the brand. Examples of brands I have worked with in the past are LINK.

Once again, I appreciate your interest in BLOG NAME and hope to work with you in the future. In the meantime, you can follow me on FACEBOOK/TWITTER/PINTEREST/LINKED IN

Kind regards,



Do you have any tips for bloggers that want to work with brands?


21 Replies to “Three Letters for Bloggers”

  1. Ooo… Brilliant. Thanks for this. 🙂

    1. No worries, I hope they work for you 🙂

  2. These are great templates. My responses are fairly similar too and having a current media kit and an understanding of what’s happening in the blogosphere helps a lot as well.

    1. My goals don’t really surround the working with brands side of blogging but I know many people don’t know where to start so I’m just happy if it helps.

  3. I am probably going to use one of these, just so you know 🙂 So handy, so timely, brilliant post.

    1. Go for it, that’s what they’re here for 🙂

  4. Great tips! I am loving the info and the posts that are coming out of Pro Blogger – although I am still kicking myself I didnt actually go x

    1. I am SO glad I did go! It was a bit of a struggle to afford it but so so worth it!

  5. Brillo! Sorry I didn’t comment, there were a few Lounge linkup peeps who I missed!

  6. I have only just started blogging and have NO IDEA about any of this…it is like a foreign language to me. Thanks heaps for the information, perhaps one day I might be able to draw on it!!!

    1. No worries Sally, by all means bank it and use it when you need to 🙂 Good luck with the new blog.

  7. Good info to store for possible future use. Thank you.

    1. Thanks Tamara, hope they’re useful for you.

  8. I had just completed a lot of templates for the blog and silly me didn’t back up and lost the hardrive on the laptop. Will be using some of these to motivate me to get on top of things.

    1. Vanessa Smith says: Reply

      Woah delayed comment reply haha! I hope they did help!

  9. This is so awesome! Thank you for sharing 😀 One of these days I will approach those brands I love.

    1. Vanessa Smith says: Reply

      I hope they helped you approach brands 🙂

  10. Ahhh must bookmark these. Fantastic, thank you!! x

    1. Vanessa Smith says: Reply

      No worries! I hope they help!

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