As bloggers, it’s easy to get caught up the numbers game. And there are so many you can obsess over.
- Unique views
- All time views
- Monthly views
- Facebook fans
- Twitter followers
- Pinterest followers
- Newsletter subscribers
And that barely cracks the surface!
Everyone knows that quality wins over quantity, yet even so, it’s easy to feel down when someone else gets more views than you.
One of those cliched yet so true quotes applies here:
Don’t compare your beginning to someone else’s middle
A side note before we get into this post any further:
The purpose of this post isn’t to comment on who gets included in blogging agencies, or how they are chosen, or to suggest I should be chosen by a blogging agency. It’s a reminder for those days when we look at numbers and feel down, that I’m sure The Remarkables Group and other blogging agencies use many criteria to assess who would be a suitable client. I’ve chosen this example as a mini case study because, regardless of your personal goals in blogging, I believe it’s fair to say that any blogger The Remarkables Group add to their line up are a successful blogger.
While I had heard of The Beetle Shack, it wasn’t a blog I had really ever read & wasn’t that familiar with, so I headed to the profile page on twitter. This is where I noticed the follower numbers and number of tweets:
Then I looked at my twitter followers and number of tweets:
I have nearly two hundred more followers than a successful blogger! Wow.
So do numbers count?
Well, to some degree, yes. But generally numbers only even start to count if you’re looking to blog in some kind of business manner. Advertisers like numbers – after all, ROI is a numbers based game.
There are so many more reasons to love your blog than for its numbers though.
- Do you help others by writing about difficult experiences?
- Do you have an engaged community that enrich your life as you enrich theirs?
- Have you taught people about a topic they’re interested in?
What do I think about numbers? Well, they’re great. Especially when they’re going up. I love to write. I first started writing online about 10 years ago. That was Harry Potter fan fics, if you’re curious. Sure, even back in 2003 they had hit counters, so I could see how many people were reading my fan fics. But what thrilled me the most was receiving comments – good or bad! That meant people REALLY read my stuff!
But are numbers meaningful? Not always. What is popular isn’t always what I consider my best post. The post that gets comments isn’t always the one I expect. The post that gets shared on Pinterest can be one that isn’t the most visually appealing.
Do you think numbers count? Do they matter to your blogging goals?
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