When people learn about blogging, they’re often shocked that people “just” give away knowledge for free. I have a very simple way of viewing knowledge online.
Why You Should Give Knowledge
Knowledge can be gained anywhere now. Look at Wikipedia. It’s not perfect, but it is an amazing resource. Consider the relatively limited amount of information that encyclopedias held in the pre-internet age.
Knowledge is free.
Implementation is where you charge for it. Implementation requires a different set of skills than just absorbing knowledge; you have to be able to analyse the situation from more than just your own point of view. You have to be able to consider the implications and outcome of actions. You have to be able to motivate the client to take the correct action based on your analysis of the implications and outcomes. You have to be able to summarise the real needs. You have to be able to package the knowledge that will fix the needs into an easily accessible package.
How often do you take action on knowledge anyway? I bet it’s less often than you think you do. I know I think I take action a lot more than I actually take action. There are a million pages of advice in this world (this blog included) and less than a million hours in the day to read, let alone take action.
So why should you give knowledge freely? Because it’s already out there.
How do you feel about “giving way” knowledge as a blogger (regardless of your niche)?