If you’re looking to work with brands as a blogger, the first question they’ll usually ask is for your media kit. A media kit is easiest to think of as a sales document that informs brands of your most important features.
Media Kit Basics
So, what do you include in a media kit? At the very (very) least, a brand will want to know:
- Statistics: page views per month, unique views per month, social media followers
- Demographics: gender, age and location of your readers
- Basic information about you: contact details, a photo/headshot, your logo/tagline
You can also include:
- How you work with brands: sponsored posts, reviews, event attendance
- Where else you’ve written: do you do guest posts on major sites? Do you have a regular column?
- Brands you have worked with: you can list them, show their logos, and/or link to the posts
- Any relevant policies: my media kits states that all paid and review posts will have no follow links and full disclosure.
- More information about you: why you founded your blog, your history, relevant information about your real life
- Testimonials: any thank you’s or feedback from other brands you’ve worked with
It’s a fairly personal choice if you include your prices in your media kit or not. I have a “starting from” price so that brands have some idea, but it also allows me to customise depending on what the brand wants.
Tip: want to work with brands but have that perfectionist streak when it comes to design and promotional materials? Put the basics up on a PR/Media page on your blog so that brands have somewhere to go while you work on the pretty version.
Creating The Media Kit
What do you put in your media kit?