Another one of those words that aren’t always 100% clear when you start blogging is opt-in.
What is an opt-in?
An opt-in is a newsletter offer that encourages readers to sign up. It can be many things (see below).
Why have an opt-in?
An opt-in creates extra value for your readers. It helps you to drive a personal connection with a reader while also offering them a solution to a problem they have.
What Can I Use As An Opt-In?
There are a variety of things that bloggers can use as an opt-in. Here are just a few suggestions:
- eBook – great for personal bloggers or those with very story-based businesses
- Checklist – works well for businesses, for example a real estate business could have a checklist of things to do before an open home
- Video training – ideal for coaches or those who sell a specific service online
Do you have an opt-in for your newsletter? Share it below so others can get an idea of what offers readers like.