Another one of those words that aren’t always 100% clear when you start blogging is opt-in.

 

What is an opt-in?

 

 

An opt-in is a newsletter offer that encourages readers to sign up. It can be many things (see below).

 

Why have an opt-in?

An opt-in creates extra value for your readers. It helps you to drive a personal connection with a reader while also offering them a solution to a problem they have.

 

What Can I Use As An Opt-In?

There are a variety of things that bloggers can use as an opt-in. Here are just a few suggestions:

• eBook – great for personal bloggers or those with very story-based businesses
• Checklist – works well for businesses, for example a real estate business could have a checklist of things to do before an open home
• Video training – ideal for coaches or those who sell a specific service online

 

Do you have an opt-in for your newsletter? Share it below so others can get an idea of what offers readers like.