Stats and Money Aren’t Dirty

Stats and Money Aren't Dirty

There is a perception that I feel is prevalent in blogging where stats and money (eg sponsored post rates) are something that is seen as a bit dirty and not to be talked about.


Now, of course if you’ve signed a non-disclosure agreement or a rate is commercial in confidence, then duh. I ‘m not saying break your agreement and disclose that. But in general, it’s just not talked about much. It seems like the only time it is talked about is when it’s a “6 figure blogger” (don’t get me started on how I hate that marketing term/strategy) is selling you a course. It’s the people at the top who seem to share. No one who’s developing seems to “come out” much about stats and money.

Stats and Money Aren't Dirty


I don’t go out of my way to advertise the money or stats I get. I’m not saying do that. But my general stats are publicly available on my PR page. Again, personal choice. I like having lots of info when I’m looking into something, so I give out lots of info easily for people who are looking into me. I also have limited time at my computer to respond to emails from brands about pitches, so again, I’d rather the information was publicly available.


I guess numbers aren’t a meaningful thing to me. My brain is wired qualitatively, not quantitatively. I have low stats compared to some people. (FYI, there will always be someone with higher stats than you. Accept it, then get over it.) I’m more likely to get upset if people stop commenting than if my page views drop.


How do you feel about stats and money in blogging?


6 Replies to “Stats and Money Aren’t Dirty”

  1. I find your openess refreshing, like you said blogging is very insular sometimes. I want to move ahead with my blog which means I need to look at numbers and stats and care but I just don’t want to, it is too competitive.

    1. They are certainly things you have to look at if you’re going down the most common monetisation paths. I think the good thing about blogging is that because it is a long haul you can take the time to do it properly and in line with your own standards.

  2. It’s funny how we keep this hidden. Is it that we want to appear more popular than we are? Or do we worry someone will judge us, and decide that they are better because of their numbers? It’s an interesting argument.

    1. I think there is a lot of judgement in stats. And some (though thankfully not many) who judge upon those numbers. Popularity contents are just never been something I’ve cared to be involved in. It doesn’t motivate me.

  3. I have a love/hate relationship with stats, I agree that it’s more about the community, I’d be sad if people stopped commenting…. x

    1. But then the stats are necessary for many paths…it’s a balance maybe.

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