We all have to reinvent ourselves. Constantly. It’s the only way of being hip, having hips, and staying cool and relevant in an online world. (We don’t care about the offline world, they have neither hips or cools.)
How To Become A Gupert
Firstly, what is a Gupert? It’s a guru and expert.
I assume most people online use the word Guru as they think it means something “more” as it sounds “less western” and therefore “more deeperer”.
So why also be an expert? Because we all (YES ALL OF US) have to be “thought leaders”, churning out the same few ideas with VERY LOUD AUTHORITY TO MAKE SURE WE ARE HEARD.
Three Easy Ways To Gupert
Offer Obvious Answers
We all know that no one else is as smart as we are, so therefore you should point out the obvious. Continually. Make sure that you expect a giant pat on the back for saying things that a toddler could give advice on.
Offer Unrelated Products
Make sure that your customers/audience/readers/lovers/birds/fleas all know that you are also selling a very shiny rock that will help them hug out their feelings of frustration that all you did was offer obvious answers.
Ensure Your Third Point Exists Just For Show
Exactly like this third point.
What do you think is key to being a Gupert?