In 2018 I kicked ass on email newsletters. Published them with regular reliability, people read them…all that good, tick the box, I’m a kick-ass blogger stuff. Go me, right?
Whoops, I Forgot To…
In early October 2019 I opened my email provider and realised that the last time I sent a newsletter was late August. Whoops. I forgot to send a newsletter at all in September. All in all, there would be about 6 weeks between sending out a newsletter.
Only, I didn’t actually forget. I have reminders in my to do app weekly that tell me I’m due to send out a newsletter on the scheduled day. I ignored them because I had other things going on. I ticked them off as done, when I hadn’t done them.
Of course, in the past I’ve also genuinely forgiven to send out a newsletter. When I first started blogging, I used to apologise in a blog post if I hadn’t posted in a while. It’s not necessary, but I think we all go through that stage when we first start blogging.
Why Does It Matter?
In the grand scheme of the world, it doesn’t matter. I’m not solving world hunger. But to me, it matters. Because I STILL see so called experts who only email when they are selling something. Usually something that is a book, course, or consulting that would probably preach regular and reliable contact. It’s a pet peeve of mine and while I rarely SELL to my newsletter subscribers, I don’t want to be one of those people that only contacts my subscribers to ask them to reach for their debit card. It doesn’t sit right with me.
What Do You Sell?
More often than not, I just have a section at the bottom of my newsletter reminding people of a book they can buy or a service they can hire me for. Nothing big or complex. In 2020 I have plans for more books, so I am thinking of having a few more targeted emails regarding the books, but that’s about it. For me, it’s a 1:1 method of communication that I want to respect and value.
Do you send an email newsletter? Do you do it more often than just when you want people to buy from you?