I view SEO as a giant scam.
I don’t mean those comments that we all get on blogs about optimising our sites for only $300, to be paid to some bank account in some random country where you’ll never get in contact with the person again (though I’m quite sure they are scams).
I mean the entire concept of SEO.
My understanding is as follows:
- Google have a search alogrithm that determines what shows up on their results pages.
- Google do not publicly release this algorithm.
Therefore how can people claim to know how to make your website rank in Google?
Yes, I understand there are tactics and educated guesses that surround this. But from what I’ve heard of these, as soon as people idenfity a tacic to make a website rank better, Google hear about it and penalise you if you use the tactic.
Which brings me back to SEO being a scam. Or maybe scam is too much of a harsh word. Maybe just full of crap. I can’t be the only one who feels this way – recently I learned of a new search engine that is ‘advertised’ as SEO free – http://www.samuru.com/. I haven’t used it yet so I can’t say how good it is.
Please feel free to explain to me what I’m missing here. Usually when I bring this up people get all self-defensive and throw their hands up in the air and tell me I just don’t get it.
Something about me that applies to all topics, including this one: I ask questions because I want an answer. Many people assume I’m just joking or provking them when I ask a question like this one but 99% of the time it’s a genuine question & I would be interested in an answer. I love learning.
What do you think about SEO? Do you spend time on it? Am I blindingly naive in thinking about SEO this way? Or do you agree?