Sometimes, I think about what I am as a blogger. I’ve wondered where I fit on the personal/lifestyle blog range for a while now. When mothers or fathers day come up, the gift guides start circling, and I wonder, where do I fit in in this world? I’m rarely interested in what is on these lists (which is why, when I did one, I searched mainly for little-known brands to feature) and that makes me feel off to the side a little.
I’m not anti money making on blogs by far. I’m happy to receive sponsored posts that fit what I like and I think it’s great that one or two sponsored posts pay for a large amount of my blogging costs each year.
Why Is There No Life In Our Lifestyle Blogs?
But sometimes, things seem flat. And flat is how I’ve felt a little bit about blogs recently. I’ve become more picky about who I follow. There is carefully curating content and then there is being a generic boring blogger. Brands, brands, brands. Styled, styled, styled. Sometimes a blog or social media channel gives me no sense of the person who is behind it. And 99% of the time, that’s why we follow someone on social media or read their blog.
Because, the thing is, a life style is not just about what you can purchase. As evidenced by my 30th birthday wishlist, there’s not a lot I really want to buy. As a “lifestyle” blogger I think that it’s easy to fall into a trap and focus on the style part of blogging and not the life. A lifestyle is not about what you can purchase.
It seems like blogs die a slow death of no life.
And by that I don’t mean that the blogger has stopped blogging. The opposite usually. Everything is so curated that there is no personality left. Cue artfully arranged flower overload.
A lifestyle blog needs some life in it.
How do you manage to keep the life in your lifestyle blog?