I’m not a fan of sensationalist reporting in the media, and that flows over to social media. Newsletters & blog posts that have titles like “The 10 deadly blogging mistakes you’re making“.
Don’t even get me started on headlines like “50 tools to increase productivity“.
I may fail at headline school but I keep mine relevant to my post & descriptive. If it’s a fun post & less of a helpful one, I’ll have fun with the title, like How To Clean Your Kitchen With A Volcano.
But, maybe these sensationalist headline people are onto something? Am I missing out of a bunch of panicky readers who will click over to my post about “deadly” things to avoid, rushing their mouse over to click on the link, but trembling with fear in case the things they didn’t know are so deadly that they stop breathing before they click the link?
So I’m going to try rewriting some of my old post titles to the sensationalist style.
Instead of Twitter Chats and Growing Your Readership I could have called it “The 11 secrets to getting 10 billion readers to your blog!”
Incompetence and Survival Preparation becomes “The ONE way you’ll stay alive this storm season!”
Freakishly Realistic Dream turns into “I AM GOING TO DIE!”
I Challenge You To Comment morphs into “If you don’t comment RIGHT NOW your blog will FAIL!”
Notice the use of exclamation marks? They’re critical to sensationalist headlines. How else will the readers know that they have to do something right now?!!!!!!!
How do you feel about these types of headlines? Have some fun in the comments and write your own sensationalist headline.